What is Digital Offline Marketing? How can Offline Marketing Benefit your Digital Marketing Strategy?
Digital Offline Marketing is happening away from Online Marketing. It does not use the Internet. It does use Electrical Devices. There are four big categories that can describe Digital Offline Marketing, enhanced offline marketing, radio marketing, television marketing, and phone marketing.
4 Sources of Digital Offline Marketing:
1. Enhanced Offline Marketing:
Electronic Billboards; where you will find that the original billboards have lost their appeal, you can now have LED (light emitting diodes) billboards. These electronic billboards can even be interactive with live feeds from surrounding happenings. You will find these billboards in busy commercial areas, shopping malls, on buildings, in streets, at sports events, and many more places.
Product Demos; any type of electronic device or product have a product demo. This is a very important part of the Digital Marketing Strategy. PC games, PlayStation, these all have demo discs.
2. Radio Marketing:
Radio is still here; after more than 100 years elapsed from the time of the first live broadcast. Radio broadcasts still reach 85% of populations all over the world. Radio did good to also upgrade to be heard on the Internet. And, radio still broadcast advertisements.
3. TV Marketing:
TV Commercials might be lost on most people watching programs. They will either do something else when the commercials are running or just zone out. With TV commercials you never know who you might reach; it will depend on how many eyes you could catch. There are a few ways to make sure that you do catch eyes; any commercial running during a break in a sports event, or if you managed to get that ultimate “wow”, that will always draw viewers.
4. Phone Marketing:
Calling and Texting; cold calling is when you call a person; you do not know and try to sell a product or service. This tactic does work. Texting might even work better. A text message will get read. Several telephonic service providers offer text marketing formats that you can employ.
Special discounts and deals and coupons are a good type of advertisement to draw customers to your business. You can also use texting as customer service reminders, for example, prescription pickup reminders, appointment reminders, and much more.
As shown above, Digital Marketing can be even better when online- and offline marketing is used together. Where the one left off, the other can pick up.